Email is a primary communication method one of the most important customer retention and acquisition channels for many companies getting. At the same time, it is oftentimes a primary source of the attacks. Because of this, the success of your marketing campaigns is very dependent on deliverability rates and proper configuration of the mail server and domain name servers. This article will explain the basic configuration and best practices for email DNS settings. DNS settings can be pretty complex and confusing for many people, especially… Read More »Configuring DNS for email. Best practices for mail delivery and spam protection.
Search engine optimization can mean many things, and for Drupal-based websites many of those things require technical expertise and skills as well as knowledge of some Drupal-specific caveats which marketing people are often not aware of. As I work with Drupal every day, and our company focuses on organic traffic growth, I’ve spent a lot of time over the last couple of years researching and experimenting with various ways of making Drupal sites SEO friendly. I finally realized that I actually should put together a… Read More »Technical guide to Drupal SEO