Digital marketing

Mailchimp signup form using Genesis eNews Extended plugin – 3 different ways

This post will guide you through the steps of configuring an eNews Extended widget on your WordPress site and connecting it to MailChimp. Setting up such integration will help you effectively grow and maintain your subscribers list, and having different configuration and self-selection options will provide better flexibility in creating targeted interest groups and email campaigns based on your audience interests.

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Demystifying cookies. What they can and can not do.

Tracking cookies are receiving tremendous attention these days, and we are constantly seeing those “This website uses cookies” messages and alerts all over the Internet. That is happening mostly due to the new laws and policies, as well as privacy and security concerns. However, cookies are not inherently harmful and they can actually significantly improve user experience on today’s web. So let’s stop feeling paranoid and see what they are and what they can and can not do. What they are Cookies are little pieces… Read More »Demystifying cookies. What they can and can not do.

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Configuring DNS for email. Best practices for mail delivery and spam protection.

Email is a primary communication method one of the most important customer retention and acquisition channels for many companies getting. At the same time, it is oftentimes a primary source of the attacks. Because of this, the success of your marketing campaigns is very dependent on deliverability rates and proper configuration of the mail server and domain name servers. This article will explain the basic configuration and best practices for email DNS settings. DNS settings can be pretty complex and confusing for many people, especially… Read More »Configuring DNS for email. Best practices for mail delivery and spam protection.