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Configuring DNS for email. Best practices for mail delivery and spam protection.

Email is a primary communication method one of the most important customer retention and acquisition channels for many companies getting. At the same time, it is oftentimes a primary source of the attacks. Because of this, the success of your marketing campaigns is very dependent on deliverability rates and proper configuration of the mail server and domain name servers. This article will explain the basic configuration and best practices for email DNS settings. DNS settings can be pretty complex and confusing for many people, especially… Read More »Configuring DNS for email. Best practices for mail delivery and spam protection.

Setting up 301 redirects with AWS load balancer

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  • AWS

If for some reason, you don’t want to set up 301 redirects within your application (e.g. using redirect modules or plugins provided by/for popular CMSs) and/or you want to move redirect rules out of the configuration files on your server, moving them up to the load balancer level might be the best option for applications hosted on AWS. As an example, this might be useful for web applications that run on multiple platforms and/or servers behind a load balancer, which serves as a reverse proxy.… Read More »Setting up 301 redirects with AWS load balancer

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Optimizing site caching and load times with Cloudflare CDN

Setting up CDN is one of the best ways to speed up your site and make it load faster for users with slower internet speeds and those located in remote countries. However, not all CDNs are created equal and there‚Äôre many factors that you should take into consideration when choosing one for your CMS-based website. Below is a step-by-step guide optimizing page load time with Cloudflare on a WordPress based website as well as resolving TTFB (time to first bite) issues. One of the important… Read More »Optimizing site caching and load times with Cloudflare CDN

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Optimizing page load times on landing pages

In one of our recent projects, we had a need to optimize one of the PPC landing pages for page load time and maximize its performance. The initial page was loaded through the CMS that already had many optimizations, but there was still some room for improvement. What we ended up doing was creating a full clone of the page, but eliminating all unnecessary markup, styles, and scripts loaded by the CMS and fully optimizing the rest of the resources. Our hope was that after… Read More »Optimizing page load times on landing pages