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Optimizing page load times on landing pages

In one of our recent projects, we had a need to optimize one of the PPC landing pages for page load time and maximize its performance. The initial page was loaded through the CMS that already had many optimizations, but there was still some room for improvement. What we ended up doing was creating a full clone of the page, but eliminating all unnecessary markup, styles, and scripts loaded by the CMS and fully optimizing the rest of the resources. Our hope was that after… Read More »Optimizing page load times on landing pages

10 steps to AMP in Drupal

There’re a lot of discussions going on around Google-backed AMP (Accelerated Mobile Pages) project, more and more reputable websites and web platforms are adopting them, while others claim that AMP kills the web and/or their site. I will let you weigh the pros and cons and decide whether AMP is right for you, at the end of the day you can always switch back to your regular mobile/responsive version of the site, thankfully it’s pretty easy to do in Drupal. In this post, I will… Read More »10 steps to AMP in Drupal

Technical guide to Drupal SEO

Search engine optimization can mean many things, and for Drupal-based websites many of those things require technical expertise and skills as well as knowledge of some Drupal-specific caveats which marketing people are often not aware of. As I work with Drupal every day, and our company focuses on organic traffic growth, I’ve spent a lot of time over the last couple of years researching and experimenting with various ways of making Drupal sites SEO friendly. I finally realized that I actually should put together a… Read More »Technical guide to Drupal SEO